Perceived Ease Of Use

Peou also influences the second key variable perceived usefulness.

Perceived ease of use. In both studies usefulness had a significantly greater correlation. 1989 perceived usefulness perceived ease of use and user acceptance of information technology. In both studies usefulness had a signficnatly greater correaltion with usage behavior than did ease of use. Similarly consult 2002 noted that perceived ease of use refers to the ability of consumers to experiment with a new innovation and evaluate its benefits easily.

The research model is depicted in figure 1 and the research model with an interaction term is shown in figure 2. Perceived usefulness and ease of use based on. Implications are drawn for future research on user acceptance. The technology acceptance model and other user acceptance theories.

According to mathieson 1991 the perceived ease of use is the consumer s perception that banking on the internet will involve a minimum of effort. Numerous empirical studies have found that the tam consistently explains a substantial proportion of usage intentions and behavior 27. Therefore it is important to understand how people decide whether or not they will use a particular. If it s not easy to use and the interface is complicated no one has a positive attitudes towards it.

Perceived ease of use is a construct tied to an individ ual s assessment of the effort involved in the process of using the system see davis 1989 for a detailed dis cussion of the theoretical and empirical development of the construct. Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness as opposed to a parallel direct determinant of system usage. If the technology is easy to use then the barriers conquered. Perceived ease of use peou davis defined this as the degree to which a person believes that using a particular system would be free from effort davis 1989.

Perceived ease of use will lead to attitude toward use behavioral intention to use and actual use. Perceived ease of use in contrast refers to the degree to which a person believes that using a particular system would be free of effort this follows from the definition of ease. The dependent variable is perceived usefulness pu while the perceived ease of use peou is the independent variable and computer self efficacy cse as the moderating variable for this study.